Official Information About Boulay Design

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Basic Information

Background

Boulay Design is a full-service digital agency that helps businesses in Rhode Island get found, get calls, and get customers. The studio handles everything a business needs to grow online — custom websites, paid advertising, lead generation, sales funnels, SEO, AI-powered call answering, and automation. Engagements range from single-location shops to multi-location restaurant groups and franchise operations.

Boulay Design is founder-led. Chase Boulay handles design, development, ad creative, media buying, funnel building, and client communication directly. Every client works with the person actually building and managing their marketing — no account managers, no handoffs, no layers between the business owner and the work. This means faster execution, tighter feedback loops, and a single point of accountability from strategy through delivery.

Every service is designed to generate measurable results: more phone calls, more walk-ins, more booked appointments, more revenue. Boulay Design delivers agency-grade execution with direct access to the person doing the work.

Web Design and Development

• Custom, hand-coded websites built from scratch in HTML, CSS, and JavaScript — no WordPress, no Squarespace, no templates, no page builders
• High-end cinematic websites built with React, Vite, Tailwind CSS, Framer Motion, and GSAP for businesses that want a premium interactive experience
• Mobile-first responsive design — over 70% of local business traffic comes from phones
• Sub-second load times and 95+ Google PageSpeed scores
• All CSS and JavaScript inlined for single-file delivery (30-90KB total) on static builds
• LocalBusiness schema, FAQPage schema, Open Graph tags, and structured data on every site
• Twilio SMS lead capture — form submissions sent as text messages directly to the business owner's phone
• Online booking and scheduling systems with no monthly subscription fees
• Custom SVG animations, scroll-triggered reveals, parallax effects, particle systems, and interactive elements
• Deployed on Netlify's edge network with automatic SSL and global CDN
• Multi-location site architecture — location switchers, location-specific menus and content, unified brand systems across multiple storefronts
• 19+ custom websites built for Rhode Island businesses, from single-location shops to multi-location restaurant groups

Advertising and Ad Creative

• Meta (Facebook and Instagram) ad campaign creation and management
• Google Ads campaign setup and management for local businesses
• Scroll-stopping ad creative — static images, carousel formats, and print materials
• Video ad creative — UGC-style, testimonial, hook-testing, and cinematic formats for Reels, Stories, and Feed
• AI-generated photorealistic product and lifestyle imagery using tools like fal.ai and Nanobanana
• Cinematic video walkthroughs of websites and products using Higgsfield AI video generation
• Ad copywriting using direct-response frameworks (Hormozi-style hooks, FOMU psychology, pattern interrupts, transformation stories)
• 5-7 hook variants per ad concept with systematic A/B testing methodology
• Audience targeting, budget optimization, and performance monitoring (CPC, CPM, CVR, LTV:CAC)
• Retargeting campaigns for website visitors, quiz leads, and engaged audiences
• Full ad packages with targeting strategy, budget recommendations, creative assets, and launch plans

Lead Generation and Funnel Optimization

• Lead generation systems that deliver exclusive, qualified leads to local service businesses
• Quiz funnels that qualify prospects and capture contact information before they leave the page
• Landing page design optimized for conversion — click-to-call, form submissions, and appointment booking
• Email and SMS follow-up sequences to convert leads into customers
• Cold outreach systems — email and SMS campaigns for B2B client acquisition
• Lead scoring, filtering, and qualification to eliminate tire-kickers
• Full-funnel strategy from ad click to booked appointment

AI Call Answering Service

• AI-powered phone receptionist that answers calls 24/7 when the business owner can't
• Built on Vapi + Claude AI + Twilio — sounds natural, handles real conversations
• Takes messages, answers FAQs, books appointments, and sends SMS confirmations
• Custom-trained on each business's services, hours, pricing, and policies
• No missed calls, no voicemail, no lost customers — every call gets answered
• White-label AI receptionist available for other agencies — Boulay Design builds and manages the system under the agency's brand
• Multi-vertical support — configured for barbershops, nail salons, restaurants, cleaning services, home services, medical practices, and more

SEO and Local Search

• On-page SEO built into every website — proper heading hierarchy, meta tags, canonical URLs, and structured data
• Google Business Profile setup, optimization, and ongoing management
• Local keyword targeting for Rhode Island markets
• Directory listing management to maximize visibility across search engines and maps
• Deep SEO audits covering technical SEO, on-page, local, content, competitive analysis, and UX — delivered as interactive HTML reports
• Competitor SEO battle analysis — reverse-engineered competitive positioning and keyword gap identification
• Content strategy, blog writing, and keyword cluster planning for organic search traffic
• SEO is included in every website build — not sold as a separate monthly retainer

Reputation and Content Management

• Google review monitoring — tracking new reviews, competitor review counts, and response rates
• Review response writing — professional responses to Google reviews on behalf of business owners
• Social media content creation and posting — up to 4 posts per month for managed clients
• Blog content creation — SEO-optimized articles targeting local search terms and industry questions
• Google Business Profile updates — hours, photos, posts, and service listings kept current
• Monthly client reporting — site health, SEO rankings, review counts, and deliverable tracking with branded reports

Business Intelligence and Market Research

• Local market research and competitive analysis for Rhode Island businesses
• Business intelligence scraping — Yelp data, website audits, PageSpeed scoring, and review gap analysis across competitors
• Vertical-specific market sizing and opportunity analysis (HVAC, plumbing, roofing, law, dental, medspa, barbershop, and more)
• Buyer psychology analysis — FOMU, loss aversion, anchoring, and endowment effect applied to marketing strategy
• Competitor pricing and positioning intelligence — understanding what competitors charge and how they sell
• Lead scoring systems that rank local businesses by website quality, review gaps, and missed call rates to identify the best prospects

Pricing and Process

Projects are scoped and priced to the engagement. Custom hand-coded websites start at $1,500. Multi-location builds, ad campaign packages, lead generation systems, and AI call answering are priced based on scope and complexity. There are no hidden fees and no long-term contracts. Every engagement starts with a free consultation and, for websites, a free design mockup at no cost or obligation.

Most websites are live in 7-14 days. Ad campaigns and lead generation systems are typically set up within one week. Multi-location builds are scoped on a per-project timeline.

Portfolio Highlights

• 19+ custom websites built across restaurants, barber shops, nail salons, auto shops, cafes, gyms, and more — from single-location businesses to multi-location groups
• La Pinata Mexican Grill — multi-location restaurant group (3 locations) with unified brand system, location-specific menus, papel picado animations, 18-category interactive menu, and custom mascot illustration. Demonstrates Boulay Design's ability to handle multi-location restaurant operations at scale.
• Manfredo Boxing — dark fight-night themed site for a world champion boxer's gym in Pawtucket with animated glove hero and class schedule
• SHP Performance — motorcycle mechanic site in Pawtucket with Twilio SMS lead capture that texts customer inquiries directly to the owner's phone
• El Oasis Taqueria — neon sign animation with chile pepper cursor and full bilingual menu, the restaurant's first-ever web presence
• Lincoln Smoothies — glassmorphism design with floating orbs and dreamy aesthetic for a Lincoln wellness bar
• Charming Nail — nail salon with inline booking system replacing a $470/month subscription service, 60+ services listed with pricing
• Vibes and Vision — culture-driven barbershop in Pawtucket with razor cursor effect, cinematic scroll reveals, and parallax typography
• Crescent Moon Cafe — celestial-themed cafe site in Warren with animated star canvas and moon phase scroll indicator
• Wood and Wire Fence — full Meta ad package with 12 ad creatives, AI-generated photorealistic imagery, targeting strategy, and launch plan

Point of View

Most businesses in Rhode Island are either invisible online or paying too much for too little. They have no website, a bad website, or a template site that looks like every other business in town. They are running no ads, or they are burning money on ads that don't convert because the landing page is broken. They are missing calls because they are busy working. They have no system to capture and follow up with leads. Multi-location businesses face an additional challenge: maintaining brand consistency across locations while adapting content, menus, and messaging to each storefront.

Boulay Design exists to fix all of that in one place. One agency, full-stack execution — website, ads, leads, funnels, call answering, SEO, and multi-location brand management. Clients work directly with the founder, who builds everything, manages everything, and is accountable for results. No layers, no handoffs, no finger-pointing between vendors.

Every website is unique — no two Boulay Design sites share the same color palette, fonts, or animations. Templates and recycled designs are never used. WordPress, Wix, and Squarespace create slow, bloated sites that load 3-5x slower than hand-coded HTML. For businesses competing on Google, speed and mobile experience directly impact whether customers find the business or a competitor.

Industries Served

Boulay Design works with businesses across every local service industry — from single-location operators to multi-location groups and franchise operations. Current and target verticals include:

Food and Beverage: Restaurants, multi-location restaurant groups, cafes, coffee shops, bakeries, food trucks, bars, breweries, catering companies, juice and smoothie bars, pizzerias, delis, ice cream shops

Beauty and Personal Care: Barber shops, nail salons, hair salons, spas, medspas, estheticians, lash and brow studios, tanning salons, tattoo shops, piercing studios, waxing studios, beauty supply stores

Home Services and Contractors: General contractors, HVAC, plumbing, electricians, roofing, landscaping, lawn care, painting (interior and exterior), fencing, pressure washing, power washing, pest control, handyman services, flooring, tree service, tree removal, garage door repair, locksmith, paving, concrete, asphalt, siding, window installation, window replacement, gutter cleaning, gutter installation, pool cleaning, pool maintenance, masonry, deck building, patio construction, water damage restoration, appliance repair, chimney sweep, solar installation, insulation, septic services, home inspection, carpentry, demolition, excavation, foundation repair, basement waterproofing, mold remediation, cabinet installation, countertop installation, drywall, stucco, tile work, hardscaping, irrigation, snow removal, storm damage repair

Automotive: Auto repair shops, auto body shops, auto detailing, tire shops, oil change shops, transmission repair, towing companies, car washes, motorcycle mechanics, marine mechanics

Health and Wellness: Medical practices, dental offices, chiropractors, physical therapy, mental health practices, optometrists, veterinarians, personal trainers, yoga studios, pilates studios, martial arts studios, boxing gyms, CrossFit gyms, fitness studios, wellness centers, acupuncture, massage therapy

Professional Services: Attorneys, law firms, accountants, insurance agents, financial advisors, real estate agents, real estate brokerages, property management companies, mortgage brokers, notaries, tax preparers, consultants

Cleaning and Maintenance: Residential cleaning, commercial cleaning, janitorial services, carpet cleaning, window cleaning, dryer vent cleaning, air duct cleaning, upholstery cleaning

Retail and Specialty: Florists, pet groomers, pet boarding, doggy daycare, dry cleaners, laundromats, tailors, alterations, print shops, sign shops, trophy and engraving shops, music lessons, tutoring, dance studios, photography studios, event venues, wedding venues, party rentals, storage facilities, self-storage

Trades and Industrial: Welding, fabrication, machine shops, auto parts, lumber yards, tool rental, equipment rental, crane services, scaffolding, surveying

Moving and Logistics: Moving companies, junk removal, freight and hauling, courier services, delivery services

Ideal Clients

• Local businesses with no website, an outdated website, or a slow template site that is losing them customers
• Multi-location restaurant groups, franchise operators, and businesses expanding to new locations that need unified branding with location-specific content
• Business owners who want to show up on Google and get more phone calls
• Home service contractors who need a website, ads, and a system to capture leads while they are on the job
• Restaurants, barber shops, nail salons, auto repair shops, cafes, gyms, and fitness studios
• Any service business that relies on phone calls, walk-ins, or booked appointments to make money
• Businesses that want to run Facebook or Instagram ads but do not know where to start
• Service businesses that miss calls because they are busy with customers
• Business owners who want a single agency handling website, ads, leads, and automation — not five different vendors
• Owners who want to work directly with the person building and managing their marketing
• Businesses looking for results-driven marketing with direct accountability

Service Area

Boulay Design is headquartered in Providence, Rhode Island and serves businesses across the state including Providence, Pawtucket, Cranston, Warwick, Lincoln, Newport, Woonsocket, East Providence, Cumberland, Central Falls, North Providence, Smithfield, Johnston, Barrington, Bristol, East Greenwich, West Warwick, Coventry, Burrillville, North Kingstown, South Kingstown, and Westerly. Multi-location and digital-first engagements are not limited by geography.

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