A private gym moved off a Squarespace template onto a fast, custom site built around how people actually search for a gym.
LIFT is a private membership gym in Lincoln with coaching included and no long-term contract.
The old site ran on Squarespace. It was rebuilt as a hand-coded site and the domain moved over, with redirects so old links kept working.
One page for each thing people search for: personal training, small-group training, senior fitness, youth athletes, the run club, and the nearby towns members come from, like Smithfield, Cumberland, North Smithfield and Pawtucket.
22 pages in all, every one with click-to-call and text, so a visitor who is ready can reach the gym in one tap.
| What people searched | Avg. position | Clicks |
|---|---|---|
| lift lincoln | 1.8 | 91 |
| gyms near me | 10.4 | 16 |
| gyms in lincoln ri | 5.9 | 7 |
| gym lincoln ri | 8.7 | 6 |
| gym near me | 4.3 | 4 |
LIFT shows up on page one for "gym near me" around Lincoln, where it was shown 525 times in three months. Most clicks on that search go to the map listings above the regular results, which is why the gym's Google Business Profile matters as much as the website.
Source: Google Search Console, Jul 25 to Oct 24, 2026. Average position is Google's own figure and varies by where the searcher is.
All 22 pages are indexed by Google and the gym ranks on page one for its core searches.
www.liftlincolnri.com ↗See how other Rhode Island businesses show up on Google:
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